Email vs. SMS: Which Channel Is Better?

An email has been the verifiable and tested method of communication at the workplace. Ever since the invention of an email service, it has dominated as the trusted channel. But as the times have changed, the use of SMS (short messaging service) has increased. Studies have been launched to investigate this phenomenon over the years. Companies have changed their mode of operation now using text messages for SMS appointment reminders, updates, discounts on new services, and promotional messages. But what to choose: SMS appointment reminder or email? What is the correct position on this matter? Both SMS and email are effective ways of communicating with your clients, as has been proven. But which communication channel is better? In this article, we put this issue to bed, once and for all. Considerations on your preferred choice…

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